John’s revolutionary, mission-driven business model unifies profitability with integrity, compassion and global responsibility. John explains how a company can benefit shareholders, employees, vendors, customers and the environment without compromising its financial viability. With vision and purpose, the architect of one of the most inspiring stories in modern business invites listeners to join him in reclaiming capitalism to change it from a system of avarice to a force for good.

As the company’s visionary, he has led the development of many innovative programs such as the $10 million in low-interest loans to local farmers to help them expand their businesses; the Whole Planet Foundation, whose mission is to help end poverty in developing nations with micro credit; and a rating system that improves the welfare of food animals.